Facebook Messenger comes in at number 9.įacebook is also the third-most downloaded app, after Instagram and TikTok. Facebook is 2nd-most-used global app based on total usage time This is just the web version of Facebook, so this doesn’t even include app use. is the third-most-visited website in the world
Apple holds the top spot with an estimated brand value of $355.08 billion USD. (Brand value is a marketing term that represents the value of the brand itself – it is not the same as stock value.)įacebook lands behind huge brands like Amazon, Google, and Walmart to land in 7th place for 2022 with a brand value of $101.2 billion. Meta’s stock price had a bumpy ride in 2022, but Facebook’s brand value remains strong. Facebook is the 7th most valuable brand in the world In this post, we focus specifically on Facebook itself, but since there’s so much cross-pollination in Meta platforms, it’s good to understand the bigger picture, too.
Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp. 70% of Internet users are active on at least one Meta platform And it’s 47% of the world’s population aged 13+. Yep, 2.93 billion users equals 36.7% of Earth’s 8 billion people, as of November 2022. 36.7% of the world’s population uses Facebook monthly For marketers trying to reach almost every demographic, Facebook is a required component of a social marketing strategy.
That’s a 1.3% year-over-year jump, or an increase of 39 million users.ĭespite going through a tough year in 2022, Facebook remains the most used social platform worldwide. Facebook has 2.93 billion monthly active users
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